• “But which one is right?” MY opinion on this generation

    16th Oct 2018 by

    I’m here today to talk about snowflakes. No, I don’t mean the little white fluffy things we see at Christmas (more like March if you live in Ireland), but the delicate, precious, if-you-touch-them-they-melt, human beings that we have walking among us every day. Now, don’t get me wrong, I could not care less about what… Read more

  • How do consumers use technology?

    23rd Jul 2020 by

    As a human race, we are the most innovative, intelligent and connected generation that has ever existed. Most of what makes our world what it is, relies on technology and the advancements that go along with it. Oxford Dictionary defines the word ‘technology’ as “the application of scientific knowledge for practical purpose” and the internet… Read more

  • McDonald’s – The Evolution of the Extended Marketing Mix

    17th Jun 2020 by

    There are over 14,000 McDonald’s restaurants in the USA and 1,270 across the UK and Northern Ireland. This blog is an overview of McDonald’s marketing mix, and how they have used and evolved the 7 P’s over time to become the world’s largest restaurant chain today. Promotion McDonald’s uses aggressive promotion within their marketing mix.… Read more

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